GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

65 Generally GAP Accepted Practices USC Annenberg The Media Environment: Use and Management of Social Media Department Reported to Use SM to Communicate with Reported to Have Extensive Control Over External Audiences SM (6-7 on 1-7 scale,) PR/Communication 88.8% 72.6% Marketing/Sales 65.1% 43.8% Customer Relations 35.4% 6.6% Human Resources 34% 5.4% Information Technology 9.5% 8.9% Technical Support 4.6% 72.6% Risk of multiple voices, lack of consistency? Totals do not equal 100 due to multiple choices. Strategic Communication and Public Relations Center

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