GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

Generally GAP Accepted Practices USC Annenberg Measurement and Evaluation: Context, Overall Approach % 1. We use measurement and evaluation methods developed by our in-house communication team. 49.3 2. We use the standard measures that have been recommended by professional organizations within the field (e.g. Institute for Public Relations). 25.9 3. We use proprietary measures recommended by our agencies and communication consultants. 20.5 4. We are considering adopting recommended standard measures but have not yet implemented these measures. 13.0 5. We do not measure or evaluate public relations activities. 11.2 68 Strategic Communication and Public Relations Center

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