Investor Presentaiton

Coma BANGLADESM PAINT MANUFACTURES ASSOCIATION Market Dynamics of Decorative Paints Competitors: • . • 6 MNCs Berger Paints, Asian Paints, Nippon Paint, Jotun Paint, AkzoNobel Joint Collaboration with ACI, and Kansai Nerolac Paints Bangladesh Ltd Joint Collaboration with RAK Paints have acquired 82% market share and 8 Major Local Players & others are competing rest 18% of the market. Big challenge to face the market leader and challenger. Challenging job to snatch market share from competitors. • Big challenge for price sensitive competition market. • Dealers & Painters influence the customer for purchasing decision. Intermediaries: Dealers & Painters: • • They are interested to do the business with the market leader and challenger due to brand recognition. Very Big challenge for a new entrant to motivate such dealers & Painters Reference Groups: • Loyal to Market Leader and Challenger due to numerous motivational and attractive incentives and services Aggressive local players are also working to build a strong reference group base. Challenges: • • Restricted to use Lead as Pigments, Extenders or Additives in Decorative Paints. Govt. impose for BSTI certificate as Mandatory for Synthetic Enamel paints and Emulsion Paints - Exteriors & Interiors.

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