Peloton Start Up Pitch Deck

P TARGET CONSUMER Serious About Fitness Psychographics Prioritize fitness, workout 4+ times / week Enjoy the energy of workout classes Follow an exercise routine w/multiple types Demographics Spend $150USD+/mo, on fitness Typically live in big suburban areas 35-50 years old (avg. age 43) $100-150K+ HHI Typically married, with kids Highly educated

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