Bed Bath & Beyond Results Presentation Deck
.
Key Focus Area:
Tailor timing, content and design of
messaging to each customer, depending
on their attributes, context, and behaviors
-
Experiences
Progress Update:
·
.
Marketing Personalization
Driving Incremental Revenue & Optimizing
Customer Experience
Supported by an agile, cross-functional
team
Launched first "Personalization Lab"
in April 2018
Launched >20 email tests in <2 months
Speed & throughput of our personalized
marketing capabilities have grown 10X
Scrum master
Business lead(s)
Channel
Tech
Analytics
Creative
Email lead
Site lead
Campaign manager
Front end developer
Back end developer
EDW engineer
Hadoop engineer
Marketing analyst
000 Quant analyst
Digital designer
Copywriter
UX designer
Д
Д-Д
BED BATH &
BEYOND 14View entire presentation