ironSource SPAC Presentation Deck
Powerful customer cohort expansion
REVENUE CONTRIBUTION BY CUSTOMER COHORT¹
2016
2017 Cohort
ES ironSource
2017
2018 Cohort
3.6x
2018
4.0x
4.3x
2019
2019 Cohort
3.0x
4.8x
9.1x
2020
2020 Cohort
Customer
Expansion²
. Customer success
• Expanded usage of existing solutions
• Incremental cross-sell and up-sell
69% of Sonic customers >$100K use
both user growth and monetization
solutions, representing 59% of revenue³
13% of Sonic customers >$100K use
on-device placements and benefit from
Aura, representing 29% of revenue³
¹ Measured for all customers.² Cohort expansion is calculated as the last trailing 12-month revenue contribution from continuing operations, divided by the first available 12-month revenue contribution from continuing operations.³ For
the year ended December 31, 2020.
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