Azerion Investor Conference Presentation Deck
Spotlight on our Advertisers
Vertical integration maximizes efficiency for all parties
Illustrative allocation of highly intermediated ad spend vs. Azerion's model
Traditional ad spend value chain Azerion places ad on 3rd party content
Each
intermediary
takes out
~5-10%¹
DSP
SSP
User data
Fraud detection
Viewability tracking
Brand safety tracking
Business intelligence software
Ad serving
Dynamic Creative
Identity management
Digital publishers receive...
Fragmented,
complex market
azerion
Next. Level. Digital. Entertainment. Media
(1) Management estimates.
azerion
More efficient,
retaining value and
sharing it with our
clients
2
Digital publishers can
receive larger share
We act as an efficient
one-stop shop
3
Azerion places ad on own content
Buying efficiency for
advertisers/agencies
azerion
More revenues in
our ecosystem
I
Optimized for advertisers, publishers 1
and Azerion
Azerion creates a win-win-win proposition:
Digital publishers win: more revenues and
more engagement
Azerion wins: higher margin and higher
customer retention
3 Advertisers win: less revenue leakage
of ad spend and increased buyer
efficiency
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