Olaplex Investor Presentation Deck
OLAPLEX
IS A DISRUPTOR AT ITS CORE
Science-enabled,
technology-driven,
underpinned by a
loyal and engaged
community.
We believe we have
only just scratched the
surface.
1. Tribe Dynamics as of 12/31/2021
2. For a reconciliation of Adjusted EBITDA and adjusted EBITDA
margin, please refer to the appendix of this presentation
3. All data obtained publicly. Total views as of December 2021
What We've Disrupted:
INNOVATION
MARKETING
OPERATIONS
5
How We Disrupted:
De-risked innovation with a
continuous feedback loop
from our community
Community-based and
data driven performance
marketing
Asset and capex
light model
Results of Our Disruptive DNA:
Track record of successful
product launches
#1 EMV haircare brand¹
12.9MM #OLAPLEX posts³
524MM+ #OLAPLEX TikTok views³
Robust Adjusted EBITDA margin
of 68.3%²View entire presentation