Investor Presentation
SUCCESSFUL VLNⓇ PILOT IN CHICAGO
Confirms consumer demand for VLNⓇ and go-to-market strategies
Commenced sales in 150+ Circle K
pilot stores on April 11th
Phase
Phase 1:
Initial launch, media support and general
awareness
Phase 2:
Test marketing targeted offers to drive increased
share through trial and repeat purchase
Phase 3:
Build share and expand launch to additional
markets and retailers across the convenience,
grocery, and drug store channels
Status
Exceeded internal
expectations
In process now
TBD
Lunch is
served!
CIRCLE K
-100
CIRCLE X
TOBACCO CLUB
22ND CENTURY GROUP
¹784
Maribor $84.89
$91.49
ISO 40
95% less
nicotine
Enjoy true tobacco satisfaction with 95%
less nicotine-VLN helps you smoke less
HELPS YOU
SMOKE LESS
Lite
Lessine does NOT
de and death
MENTHOU
VLN VLN
95% LESS NICO NE
95% LESS NICOTINE
Lad
L NOT mean
Alates can causeView entire presentation