Boral Strategic Update and Developments
BORAL
Customer Excellence
Incorporating Commercial Excellence to improve customer orientation and pricing practices
>7m m³ of concrete, >2m tonne of Asphalt, >30m tonne of Quarries material, 1.5m tonne of clinker capacity
and 4m tonne of Cement milling capacity to service our customers generating external revenue of -$3.6b
Drive
customer
centricity
•
•
Enhance
commercial
.
culture
•
Standardise
•
sales process
& systems
Objectives
Measure & improve customer loyalty
Understand customer journeys & pain points
Deliver solutions to revolutionise the
customer experience
Embed pricing principles and 'One Boral'
behaviour
Build sales competency
Increase commercial acumen
Optimise integrated margins
Constantly review customer product value
Improve decision making with disciplined
fact based quoting system
Progress
Ongoing Net Promoter Score reporting for Concrete
✓ Mapped current journey, created future state blueprint
and validated roadmap with customers
✓ Launched SMS confirmation, Concrete Deliveries
App, Customer Portal showing current and future orders
✓Clear pricing principles in place
✓ Compulsory Bronze accreditation of sales roles. Silver
Accreditation and Sales Manager Program underway
✓ Sales Dashboards & Sales Incentive Scheme in place
✓ Long term price planning process in place
✓ Bi-annual pricing reviews including two increases in
FY2019, supporting pricing outcomes
✓ National Quotation system roll out by Q1 FY2020
BORAL
Pricing outcomes
Disciplined pricing growth has been supported by strong markets
Our pricing objective is to cover cost increases and achieve a return on investment that consistently exceeds the
cost of capital through the cycle to ensure our long term future
Case Study: Boral concrete prices, FY2014-19
1HFY19 Boral concrete price movements
ASP
LFL
FY14
Slightly Steady
Steady Steady
FY15
FY16
11%
14% 13%
↑ 2% 13% 12%
FY17
FY18
1HFY19
↑ 4%
↑ 3%
NT
QLD
WA
SA
ASP
LFL
Improved pricing outcomes reflects a period of strong
residential markets and growing infrastructure coupled
with progressive rollout of Commercial Excellence and
implementation of two price increases per annum, with
better outcomes in stronger demand geographies
ASP
LFL
NSW/ACT
ASP
LFL
ASP
LFL
Price increase
Price decrease
VIC/TAS
ASP
LFL
Steady prices
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