Boral Strategic Update and Developments slide image

Boral Strategic Update and Developments

BORAL Customer Excellence Incorporating Commercial Excellence to improve customer orientation and pricing practices >7m m³ of concrete, >2m tonne of Asphalt, >30m tonne of Quarries material, 1.5m tonne of clinker capacity and 4m tonne of Cement milling capacity to service our customers generating external revenue of -$3.6b Drive customer centricity • • Enhance commercial . culture • Standardise • sales process & systems Objectives Measure & improve customer loyalty Understand customer journeys & pain points Deliver solutions to revolutionise the customer experience Embed pricing principles and 'One Boral' behaviour Build sales competency Increase commercial acumen Optimise integrated margins Constantly review customer product value Improve decision making with disciplined fact based quoting system Progress Ongoing Net Promoter Score reporting for Concrete ✓ Mapped current journey, created future state blueprint and validated roadmap with customers ✓ Launched SMS confirmation, Concrete Deliveries App, Customer Portal showing current and future orders ✓Clear pricing principles in place ✓ Compulsory Bronze accreditation of sales roles. Silver Accreditation and Sales Manager Program underway ✓ Sales Dashboards & Sales Incentive Scheme in place ✓ Long term price planning process in place ✓ Bi-annual pricing reviews including two increases in FY2019, supporting pricing outcomes ✓ National Quotation system roll out by Q1 FY2020 BORAL Pricing outcomes Disciplined pricing growth has been supported by strong markets Our pricing objective is to cover cost increases and achieve a return on investment that consistently exceeds the cost of capital through the cycle to ensure our long term future Case Study: Boral concrete prices, FY2014-19 1HFY19 Boral concrete price movements ASP LFL FY14 Slightly Steady Steady Steady FY15 FY16 11% 14% 13% ↑ 2% 13% 12% FY17 FY18 1HFY19 ↑ 4% ↑ 3% NT QLD WA SA ASP LFL Improved pricing outcomes reflects a period of strong residential markets and growing infrastructure coupled with progressive rollout of Commercial Excellence and implementation of two price increases per annum, with better outcomes in stronger demand geographies ASP LFL NSW/ACT ASP LFL ASP LFL Price increase Price decrease VIC/TAS ASP LFL Steady prices 15 16
View entire presentation