Growth by Choice: Good for You, Good for the Planet
Future growth drivers
Increasing population and
purchasing power
Expected market CAGR, 2023-2025: Mid single-digit
Expanding under-indexed
categories
Leveraging
digitalization
Population increase by 2032
Coffee cups per person per annum
E-commerce as % of sales
Capturing premium and
affordable opportunities
% of emerging markets sales
Emerging
markets
Developed
markets
13
million
694
million
China, India,
Africa
32
Rest of the world
3%
South Asia
> 200
5%
Population with income >
Pet food calorific coverage
2022
2032
USD 4 per day
76%
83%
Emerging markets
41%
Developed
markets
Source: Euromonitor, United Nations Population Division, World Bank poverty & equality indicator
11
June 8, 2023
Deutsch Bank 2023
79%
7%
Brazil
11%
Greater China
2020
2022
20%
25%
Affordable
nutrition
18%
Premium
21%
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