Dominating the Recovery

DOMINATING THE RECOVERY IN-STATE EFFORTS In-State Efforts HOMEGROWN HEROES > This chart shows the percentage of leisure trips taken by Floridians with a destination in Florida each year VISIT FLORIDA advertised to residents for the first time ever in 2020 and continued those efforts in 2021 Because of one campaign, residents who saw our efforts were twice as likely to visit the destination being promoted VISITFLORIDA. Florida In-State Travel 56% 52% 52% 49% 49% 49% 48% 48% 2014 2015 2016 2017 2018 2019 2020 2021 Source: D.K.Shifflet

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