Branded Spirits Acquisition of Penelope Bourbon slide image

Branded Spirits Acquisition of Penelope Bourbon

BRANDED SPIRITS INCREASED SALES OF BRANDS WITHIN PREMIUM PLUS PRICE TIERS Branded Spirits Sales MGP (Quarter ended 9/30/2023) SMM SMM Change vs Prior Year % Ultra premium $20.1 $6.3 46% Super premium 3.6 0.3 9 Premium 7.1 1.1 18 Premium Plus 30.8 7.7 33 Mid 17.6 (3.2) (15) Value 11.1 (1.1) (9) Other 7.3 0.6 9 Total Branded Spirits $68.8 $4.1 6% 32 Note: Total may not foot due to rounding. All comparisons are on a year-over-year basis.
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