WESTJET Strategy Overview

Fare bundles support our segmentation strategy Current Fare Bundles Econo Flex Plus Lowest Plus Flexible 1st checked bag 1st checked bag 1st checked bag More flexible 2nd checked bag 2nd checked bag Less flexible Most flexible Enhanced ability to address different segments; priced according to what guests value most Advance seat selection Advance seat selection Baggage Change/cancel flexibility Guest experience Source: WestJet internal systems 43 TSE: WJA Priority screening Priority screening Plus product Plus product Advance boarding Advance boarding westjet.com

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