Outdoor Living Market Trends and Growth Initiatives
Market Trends
Demographic Shifts
'Boomers'
(57-75 years old)
Homeowners, staying put
Driving remodel spending
Eventually downsizing
72 million
22% of
US Population
.
•
GenX
(41-56 years old)
Move up buyers; mobile
Churn drives remodeling
Hire contractors
65 million
20% of
US Population
Millennials
(25-40 years old)
Forming households
Growing incomes
Flexible home/work lifestyle
Eco friendly products are a
priority
72 million
22% of
US Population
POOLCORP®
Where Outdoor Living Comes to Life
As GenX reinvests &
remodels, Millennials
ramp up new investment
Millennial flexible work
lifestyle favoring sunbelt
& suburban relocations
Est $70T 'Boomers' and
older wealth transfer¹
supports future home
investment potential
1 Wall Street Journal, July 2, 2021
Source: Pew Research.org; US Census Bureau
NASDAQ/GSM: POOL
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