Zeta Growth Drivers and Catalysts

2Q'21 Increased Direct Platform Revenue Mix Leads to Improved Operating Leverage Continued Increase in Direct Platform Revenue Mix Revenue Model¹ 1Q'21 74% FY'20 68% 77% ZETA 1. Revenue as of 6/30/21. FY'20 Mix was 68% Direct Platform, 32% Integrated Platform. Professional fees are not material. ~2% of total Revenue. DIRECT PLATFORM Revenue generated by the ZMP comprised of subscription software and utilization fees generated by channels owned and operated by Zeta, resulting in stronger operating leverage. INTEGRATED PLATFORM Revenue generated from 3rd party partner platforms integrated into the ZMP via indirect channels (e.g. Facebook, Google). 16

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