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Investor Presentaiton

Flair - Competitive Edge ☑ Flair Writing Industries Limited BRAND 自 KILID Flair Largest Player Largest player in the pens segment in India Diversified product Diversified product portfolio across various price points catering to a wide spectrum of consumers Largest distribution network Largest pan-India distributor/dealer network and wholesale/retailer network in the writing instruments industry and strong presence in targeted markets abroad Global Footprint Ability to partner with international brands and one of the largest exporter of writing and creative instruments in India Quality Manufacturing High-quality manufacturing at a large scale coupled with innovation capabilities Strong financial performance Historical track-record of strong financial performance with industry-leading profitability Experienced Promoters Experienced Promoters supported by professional senior management team 15
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