H1 2019 Financial Performance and Strategic Overview
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Tequila portfolio across price points
Most comprehensive tequila portfolio across price segments
Jose Cuervo
Focus on premiumization with a strong portfolio of ultra premium and prestige tequila brands
Portfolio of Powerful Established Brands...
Curre
Cuervo
Focus on brand
premiumization
Jose Cuervo
Especial
CENTENARIO
Tequila
JOSE CUERVO
TRADICIONALS
Brand
With a Focus on Fast-Growing
Ultra Premium and Prestige Segments...
1800 1800 1800 1800
1800
TEQUILA
MAESTRO
Jose Querto
Premium
Super Premium
Super Premium
Segment
Super Premium/
Ultra Premium
Ultra
Premium
Prestige
Source: Company information, IWSR 2019
BOODLES
GIN
LONDON DRY
Hangar 1
VODKA
Three Olives
VODKA
Main Markets
Market Position in
Segment
0
KRAKENT
Jose Cuervo
Especial
Jose Cuervo
TRADICIONAL
COLORADO WHISKE
CENTENARIO
MAESTRO 1800
BUSHMILLS
Jose Cuervo
TEQUILERO
Stranahan's TINCUP
TEQUILA
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