Investor Presentaiton
Efficient Marketing Operations and Infrastructure
Continuous innovation to extend customer focus and improve operational and financial efficiency.
Retail Initiatives
Launched the first branded fuel in India i.e. Speed
• Over 8,000 Automated Outlets, Generating over 75%
of total retail sales volume
• In and Out Stores: 157 convenience stores
• Tie up with Amazon for "Pick Up" store initiative
• Highway Strategy-"GHAR". The new growth engine
Chain of strategically located One Stop Truck Shops
(OSTS)
Dedicated fleet sales team
Speed 93
HI-OCTANE HIGH PERFORMANCE PETROL
O
Speed
High Performance Pe
New Business Initiatives
• Unique integrated non-fuel strategy to enhance
BPCL's customer experience beyond fuel
• Bouquet of physical and digital non-fuel offerings to
various customer segments
Rural Market Place (RMP)
Integrated Fleet Management (IFM)
-
Personal Travel Offerings (PTO)
GHAR
அ
Pure for Sure
Brand and Customer Loyalty
-
Pure for Sure (PFS)
Pioneer program guaranteeing fuel Quality
and Quantity
Loyalty programmes - One of the largest in India
- Petrocard - 0.50 mn customers
- Smartfleet - 0.27 mn customers
Landmark
Initiatives
SmartFleet
Petro Card
Technology Initiatives
Smart Drive Mobile application for retail customers
E business: e-biz.com/e banking (B2B)
- 90% plus customers collections
- Online indenting/tracking
E business: e-bharatgas.com (B2B / B2C)
All India-All Customers (B2C)
- Online refill booking/tracking (B2C)
Bulk customers direct order (B2B)
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