Investor Presentaiton
Priority
4
Harnessing the power of e-commerce
Trade transactions are now commonly occurring online,
with Australian websites increasingly receiving international
orders (see global megatrend 8).
Despite this, over 40 per cent of Queensland businesses
do not have a mobile-friendly website and less than 25 per
cent are selling online. 51 And although e-commerce brings
Queensland's startups and SMEs into a global market, it
also increases the competitiveness and complexity of the
global marketplace.
The benefits for businesses of e-commerce include reduced
capital costs, shorter transaction times and increased
customer reach.
Case Study: Opmantek
Gold Coast-based Opmantek has been delivering
open-source network management software systems
since 2010. Deployed in more than 80,000 organisations
in 130 countries, Opmantek is one of the world's fastest
growing tech companies. The quality of its software
helps organisations detect faults, review network
performance and predict where future failures are likely
to occur.
In 2015, the company beat Dell to be voted America's
favourite systems management product in the 13th
annual American Business Awards.
Traditional business models are being disrupted
by the rapid growth of digital technologies. E-commerce
presents an enormous opportunity for Queensland
companies to grow internationally, but fewer than
25 per cent of Queensland businesses are currently
selling online.
New initiative: Provide cross-border e-commerce
training for SMEs.
Skills development
Queensland exporters need specific skills to enter and
sustain their presence in international markets.
The Queensland Government, in collaboration with the
Export Council of Australia and Austrade, offers the
Queensland export community a number of export skills
development programs. For instance, the Speed Networking
for Exporters workshops cover topics such as managing
global freight risk, protecting intellectual property rights,
export finance and navigating free trade agreements (FTAs).
Current action: The Queensland Government's
successful Mentoring for Growth program is being
expanded, providing businesses with strategic advice
for growth, investment, export and resilience.
Taking a business into new global markets can
be challenging for many business owners. More
opportunities are needed for Queensland SMEs to
gain the knowledge and skills required to grow their
business internationally. Experience has shown
that SMEs that receive mentoring and in-market
opportunities to hone their skills and build commercial
relationships have an edge over their competitors.
New initiative: Establish an International Business
Advisory Circle to mentor Queensland SMEs with high
growth potential.
New initiative: Establish the Emerging International
Business Leaders Program.
Queensland's next generation of business
leaders need practical in-market training in trade and
investment to equip them with the skills to build and
grow international businesses and develop cultural
awareness. The Queensland Government's extensive
network of international offices is a resource that can
be utilised to provide these opportunities.
New initiative: Implement a Queensland Trade and
Investment International Internship Program.
Brisbane, Queensland
Queensland Trade and Investment Strategy 2017-2022 35View entire presentation