AIS Mobile Market Strategy 2018

AIS: Digital Life Service Provider Lead and digitally transform in "Mobile" Mobile revenue market share Grow stronger in “Fixed broadband” Subscriber market share (approx.8.6mn) AIS Partner to offer differentiated "Digital service" Focused on FOUR key areas 28% 48% 33% 2Q18 AIS 24% 2Q18 breakdown 21% 2Q18 7% 39% AIS Fibre AIS PLAYBOX 4K prepaid postpaid Bt31bn 3% Others 30% Voice 19% 43% 4th year of operation in 2018 AIS AIAP 67% Mobile data 81% 57% covering 50 key cities out of 77 provinces IoT Alliance Program rabbit LINE Pay Mobile Video money loT Enterprise Business AIS Business Cloud CS LOXINFO Mobile revenue subs 40.1mn % to mobile revenue expect to cover 6mn homepass* out of total 21.5m households Digital life service provider with convergence products Mark leadership in mobile data Nationwide 4G/3G/2G coverage with focus on network quality Focus on scale to maintain cost advantage Aim to be a significant player in 2020 Leverage existing nationwide fibre infrastructure • Defensive value to core mobile business Pursue long-term growth with integrated services • Emphasize partnership & ecosystem . Leverage the large sub base and telecom infrastructure *Homepass is defined as a number of households within AIS fibre service area. This includes the homes that require additional investment i.e. port, last miles to be able to get connected. 2

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