Responsive Acquisition Marketing Platform (RAMP)
Summary Risk Factors (Continued)
Our ongoing business and future prospects would be harmed if there are significant or sudden changes to technologies currently integrated into our RAMP platform, which drives a significant portion of our
business, including new versions or upgrades of mobile or desktop operating systems, search engine algorithms and internet browsers that adversely impact the process by which third party publishing sites or
search networks interface with our RAMP platform.
Should the providers of key technology or systems that inform and provide data inputs to our RAMP platform, particularly web browsers, search engines, mobile applications, advertising exchanges and native
advertising networks, further block, constrain or restrict our ability to offer or change search properties, or materially change their guidelines, technology or the way they operate, our ability to generate revenues
from our users' search activity could be significantly reduced.
Events that could adversely impact our brands and brand-building efforts include: product and service quality concerns, consumer complaints or lawsuits, changes in consumer and data privacy laws impacting our
practices, lack of awareness of the policies of our various businesses or how they are applied in practice, our failure to timely respond to a user, service professional or partner feedback, ineffective advertising,
inappropriate or unlawful actions taken by users, actions taken by governmental or regulatory authorities, data protection issues and security breaches and related bad publicity.
Our revenue and operating results depend significantly on our ability to retain our existing customers, and add new customers (including network partners), and any decline in our retention rates or failure to add
new customers will harm our future revenue and operating results.
Our success depends, in part, on the integrity, quality, efficiency and scalability of our network systems, technology and infrastructure, and those of key third parties on which we rely, including cloud and/or data
processing and data warehousing service providers.
We rely on complex and integrated information technology systems and networks to operate our business, including deploying our RAMP platform. Any significant system or network disruptions could expose us to
legal liability, impair our reputation or have a negative impact on our business, financial condition and results of operations.
We may not be able to protect our network systems, technology and infrastructure from the increasing and evolving threat of cyberattacks, or insulate ourselves from cyberattacks experienced by third parties.
Improper access to, or misappropriation, destruction or disclosure of confidential, personal/consumer or proprietary data as a result of employee or vendor malfeasance, cyber-attacks, malware and insufficiently
protected I.T. systems and/or networks could result in financial loss, regulatory scrutiny, legal liability or harm to our reputation.
We could be subject to changes in tax rates, the adoption of new U.S. or international tax legislation, or exposure to additional tax liabilities on internet advertising or transactions or on our businesses generally.
The market for programmatic and performance-based advertising is relatively new and evolving rapidly. If this market develops slower or evolves differently than we expect, our business, growth prospects and
financial condition would be adversely affected.
Our overall business is sensitive to general economic conditions or trends, particularly those that adversely impact advertising spend levels, consumer confidence and consumer spending behavior.
Our inability to effectively manage our future growth could cause our businesses to suffer, which could have an adverse effect on our financial condition and operating results.
We anticipate that our future growth will require substantial financial and other resources, including to complete targeted acquisitions in strategic or complimentary areas, continue research and development of
new and enhanced products and services, invest in our product and engineering teams and continue to develop, design and secure our I.T. network and systems, and some of these significant investments may not
yield anticipated returns.
Advertisers and our network partners can use alternative supply and demand-side platforms, advertising networks and/or advertising exchanges for their programmatic digital advertising buying and selling or
customer acquisition needs instead of leveraging our RAMP platform.
The success of our advertising and marketing businesses also depend, in part, on our ability to continue competing for market share of available advertising expenditures and budgets, as more traditional offline and
emerging media companies continue to enter the online advertising marketplace.
Our business depends on consumers' continued and unimpeded access to high-speed internet, and the development and maintenance of the global internet infrastructure.
Unfavorable global economic conditions, including as a result of health, safety, travel and spending/saving concerns related to the impacts of the COVID-19 pandemic, could adversely affect our business, financial
condition or results of operations.
The extent to which ongoing and future developments related to the global impact of the COVID-19 pandemic and related vaccination measures designed to curb its spread continue to impact our business,
financial condition and results of operations, all of which are highly uncertain. Many of these ongoing and future developments are beyond our control, including the speed of contagion, the development,
distribution and implementation of effective preventative or treatment measures, including vaccines (and vaccination rates), the scope of governmental and other restrictions on travel, discretionary services and
S1 other activity, and the public reactions and receptiveness to these developments.
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