Unilever Strategy & Execution Overview
Building New Markets: Pure-it
Product Superiority: Unchallenged
pure
1 CRORE
SAFETY
CHALLENGE
Innovative Offerings
If you can find any other in-home water purifier with the 3 essential
safety features of Pureit, you can win Rs. 1 crore. Just make sure it:
set by EPA, the US government agency
1) Meets USA's tough Germkill criteria
2) Has advanced Auto Switch-Off facility that ensure you never drink unsafe water
3) Needs no electricity, no running water to provide as sale as boiled water all the time
Pure - it Auto Fill
Broadens Portfolio
UNCLAIMED
Foc free-hopea
922235
Introducing a Pureit that fills itself
Get 100% safe water' with 0% effort
punca
New
Now get as safe as boiled water without the hassle of having to fill it up.
Introducing New Pureit Autofill-fully loaded with 3 special features.
Jandre sensors
18 tres capacity
Manual backup
that start, fill and store water automatically
without any manual intervention.
that ensures 18 liters of water storage even
without running tap water
that allows you to fill water manually when
you don't have running tap water.
Hindestan Unileve
pure Auto-fill
As Safe As Boiled Water"
Rs. 2000 only
Extension of Reach: Retail Channel
14500 outlets 40 -50% revenue
Pure - it Compact
Entry in Discount SegmentView entire presentation