BLOCK Investment & Profitability Ecosystem Overview
BLOCK
AFTERPAY
AFTERPAY
Our integration priorities
Live in Market
→ Afterpay and Square Online
integration (AU & U.S.)
Afterpay and Square
In Person integration
(AU & U.S.)
→ Lead generation
into Cash App
Medium-Term
Underway
→ Launch Cash App Pay to
Afterpay active sellers (existing
and new)
→ Expose sellers to Cash App
annual actives and Afterpay
active consumers via commerce
integration and Shop Directory
→ Broaden product set for Sellers
through global API (Cash App
Pay and Afterpay)
Longer-Term
→ Expand Square's enterprise
presence, cross-sell commerce
ecosystem with Afterpay active
sellers
→ Launch Cash App internationally,
including Australia
→ Scale an advertising
platform for Cash App
For definitions of "Lead generation", "Afterpay active consumers", "Cash App actives", "Enterprise sellers" and "Shop Directory" please see Appendix.
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