Investor Presentaiton

Down-trading is slowing down Share of Market, % Value/Base Mid-Price | Sub-Premium Premium Prestige Q1 10 vs Q1 09 ■■Q2 10 vs Q2 09 100 10.9 11.2 11.1 11.1 11.1 11.1 11.1 11.1 -0.1 0.0 Prestige 5.3 5.3 5.2 5.0 4.7 4.6 4.6 4.6 -0.7 25.4 26.1 26.2 26.1 25.7 25.7 25.9 26.1 Premium -0.6 JTi E -0.4 Sub Premium 16.7 17.2 17.9 18.6 19.4 19.9 20.5 20.8 -0.4 41.6 40.1 39.6 39.3 39.2 38.6 38.0 37.4 -1.5 -1.6 Mid Price Value/Base 2.7 2.6 FY08 Q109 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 July 10 -2 -1 0 1 2 3 July data confirms the trend of return to growth of Sub-premium that we have seen since Q2 10 The effect of the June price increase cannot yet be seen in the July data Source: A.C. Nielsen 14

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