Detsky Mir Expansion Strategy

9 Strong management team with well-established public market-oriented governance practices Highly experienced management 14 8 14 14 14 1 20 detsky mir Strong governance framework BoD of 10 members with 50% INEDS (incl. Independent Chairwoman) Maria Davydova Chief Executive Officer Held senior positions at Enter Svyaznoy, Arbat Prestige Anna Garmanova Chief Financial Officer Held senior positions at Podruzhka, Understanding and Reconciliation Fund Andrey Osokin Chief Marketing Officer Held senior positions at Goods.ru, Otto Group 6 Konstantin Frischberg Commercial Director-FMCG Held senior positions at Enter, Wikimart, Samsung Electronics Audit, Strategy and ESG, and Nomination and Remuneration committees 20 9 Maria Volodina Commercial Director - Apparel and Footwear Held senior positions at Sela, Reebok Rus, Kira Plastinina, TJ Collection Years of sector experience 16 1 Nikolay Ermakov Chief Technical Officer Held senior positions at X5 Retail Group, Gett and Rambler & Co Years with Detsky Mir Management incentive programs IPO LTI program completed in Feb 2020 24 5 Pavel Pischikov E-Commerce Director Held senior positions at Dochki-Sinochki ("Daughters and Sonnies") and X5 Retail Group • New LTI program adopted by the Board for the period of 2020-2023 17 2 Denis Gurov Logistics Director Previously Logistics Director at Dixy Group and Pharmacy Chain 36,6 New programme based on the same principles - c. 40 key employees; payout up to 4.6% of total shareholder return (growth in market capitalization + dividends) over the life of the programme Source: Company data (1) Gulf Investments Limited (2) Excluding quasi-treasury shares and shares held by management and directors (0.3% of total shares) Audit, as well as Nomination and Remuneration committees 100% INEDS Prominent shareholder base Altus Capital(1) - 29.9% Free float (2) - 70.1% 25

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