Investor Presentaiton
Messages from the
management
Highlights
Were are globo
ESG approach
Social impact
of our content
Diversity & inclusion
Employee development
& well-being
Biodiversity &
environmental awareness
Transparent & responsible
governance
Education as a vector
for country development
About this
report
intellectual property and piracy
Technology has transformed the audiovisual market, meaning that traditional
competitors are no longer the only threats to content producers. Although advances
have brought countless benefits to ordinary citizens, those who wish to obtain
benefits through illegal means also use these advances to expand their horizons.
All audiovisual content or digital product
that we produce and/or display is
protected by the Copyright Law. Piracy,
a chronic and old problem, has reached
new heights through the expansion of
cyberspace. The illegal dissemination of
intangible assets, such as films, series and
telenovelas, strongly harms the creative
industry. Piracy is also often a bait to harm
the consumer with other crimes, including
data theft.
The protection of intellectual property
and the fight against piracy are are the
responsibility of the information security
área. We seek to have processes to
minimize risks and use technological tools
to detect audiovisual content broadcast
improperly.
In the commitment to defend the rights
copyright, in addition to our contet
protection strategy so they do not are
misused or used without licensing, we
participate actively in actions to combat
the piracy. This crime causes damage and
is liable of punishment in the criminal,
administrative and civil spheres.
The protection of intellectual property and
the fight against fraud are accompanied
by governance structures, including the
Internet Committee and the Information
Security Committee.
Additionally, we run campaigns to
inform consumers about the illegality of
consuming audiovisual content without
licensing. Intellectual property security
is supervised by executive committees,
including the Internet Committee and
the Information Security Committee. Our
internal communication channels publicize
the channel for reporting pirated content,
as well as to raise awareness among
employees regarding the identification of
Globo content that is used improperly.
77 2021 Report ESG Journey
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