Investor Presentation August 2023
1901
The first Royal Enfield
motorcycle is produced.
Designed by R. W. Smith and
Frenchman Jules Gotiet, it
has a 11/2 hp Minerva engine
mounted in front of the
steering head. The final drive
is at the rear wheel by means
of a long rawhide belt.
1943
Royal Enfield produces large
quantities of motorcycles and
bicycles during the Second
World War. The most iconic
military model is the 125cc
Airbome' motorcycle known
as the 'Flying Flea'. This 125cc
2-stroke can be loaded into a
specially fabricated parachute
cradle and dropped with
paratroopers behind enemy
lines.
1952
Madras Motors receives an
order from the Indian Army
for 800 350cc Bullets. The
motorcycles arrive from
Redditch in early 1953 and
prove to be a great success,
being both hardy and easy to
maintain. Johnny Brittain
wins the prestigious Scottish
Six Day Trial' on his 350cc
Bullet, 'HNP 33T.
1964
The iconic Continental GT café
racer is launched to great
acclaim. To showcase its
endurance, a team of
photojournalists ride it from
John 'o Groats to Lands End in
under 24 hours. The GT
features a racing petrol tank,
dip-on handlebars, rear sets, a
humped race seat, rev counter
and a swept-back exhaust.
1932
The legendary "Bullet"
motorcycle is born. It is first
displayed in November 1932
at the important Earls Court
Motorcycle Show in London.
Three versions: 250, 350 and
500cc are available with
inclined 'sloper' engines.
twin-ported cylinder heads,
foot operated gear change
and high compression pistons.
1948
The 350cc Bullet prototype.
with radical swinging arm rear
suspension, is previewed in
the Colmore Cup Trial of
March 1948. Two Bullets form
part of the victorious British
team in the 1948 ISDT
(International Six Days' Trials).
held in Italy. Both their riders
win gold medals.
1955
The Redditch company
partners with Madras Motors
in India to form 'Enfield India'.
Work commences on the
construction of a
purpose-built factory at
Tiruvottiyur, near Madras.
1994
Eicher acquires Enfield India
Limited. The company is
renamed Royal Enfield Motors
Limited.
ROYAL
2008
The 500cc Unit Construction
ENFIELD Engine (UCE) is launched in
India. The retro-styled Classic
MOTOR CYCLES version achieves cult status
MADRAS MOTORS
Mores
immediately and sales grow
rapidly.
2017
Production commences at
Royal Enfield's third
manufacturing facility - a new
state-of-the-art factory at
Vallam Vadagal, Chennai.
2020
Royal Enfield debuts the all-new
Meteor 350, a class-leading.
thoroughbred cruiser. With an
all new ground-up engine and
chassis, the motorcycle delivers
a supreme riding experience on
open highways and is sublime
for city rides.
2022
Royal Enfield launched the
Hunter 350, an incredibly
stylish, joyful, and compact
motorcycle that exudes
retro-metro style. The
motorcycle has received raving
reviews from experts across
the globe and has also won the
most coveted Indian Motorcycle
Of The Year 2023 award
amongst the several other
awards and accolades.
2016
Royal Enfield debuts its first
purpose-built motorcycle, the
Himalayan. With the all-new
LS410 engine, a half-duplex
split-cradle frame and
steadfast suspension, it
promises the ride of a lifetime
on all roads and no roads.
2018
After premiering at EICMA
2017, Royal Enfield's most
anticipated motorcycles, the
650 Twins Interceptor &
Continental GT are launched
across all global markets to rave
reviews scalping two
prestigious awards- The Indian
Motorcyde of the Year' & The
Thailand Bike of the Year:
2021
In its 120th year, Royal Enfield
re-envisioned its iconic
motorcycle, the Classic, with
the launch of the All-New Royal
Enfield Classic 350. The
motorcycle adds a new chapter
to Royal Enfield's legacy of
building authentic post-war era
British motorcycles that are
loved by enthusiasts around
the world.
2023
After a stunning debut at
EICMA 2022, Royal Enfield
launched the most anticipated
and thoroughbred cruiser-
Super Meteor 650.
The motorcycle has received
unprecedented love and
appreciation across the
globe.View entire presentation