HDFC Operational & Financial Highlights
83% OF OUR MORTGAGES ARE SOURCED BY
OURSELVES OR THROUGH OUR AFFILIATES
HDFC
WITH YOU, RIGHT THROUGH
December 31, 2022
DIGITAL CHANNELS FOR CUSTOMERS
• Using digital and social media marketing
strategies and tools to reach out to
customers
• Lifecycle management for upselling and
cross-selling products to HDFC's existing
customers using advanced predictive
analytical tools and marketing automation
platforms
• Customer queries and service requests
fulfilled through 'Customer Connect' -
HDFC's digital servicing platform
Other Direct Selling
Direct Walk-ins
2%
Agents 17%
Deposit & loan products offered at several locations through outreach programmes.
Total number of offices: 724 which is inclusive of 213 outlets of HDFC Sales Limited
HDFC Sales Private
Limited 51%
HDFC Bank
30%
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