Purple Revenue Growth Strategy

16 Approximately 90% of our revenue is from products comprised of materials we developed, made on machines we invented purple MADE IN USA Material science 8 Proprietary and manufacturing + Mattress Max™ expertise Decades of experience developing proprietary comfort technologies • Dozens of proprietary polymers and applications • Continued innovation on product and manufacturing efficiency Machines • Designed and built by Purple, the Mattress Max™ machine is a critical enabler • Revolutionary technology makes large-format injection molding possible • Unlike anything in the market - and extremely difficult to replicate Our competitive moat ~90% of 2020 revenue leverages proprietary technology (1) As of March 31, 2020

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