Investor Presentaiton
Robo-Adviser Attitudes: Frequent investors are most likely to feel in-
person outperform robo-advisers, charge lower fees, and are no riskier
Q
Please indicate if you agree or disagree with the following statements? by key segments
[asked of all respondents; Manitoba n=500]
Investor Segments
Manitoba
Investment Knowledge
Adviser Segments
Age
Gender
% who agree
Savings, Non-
No savings non- frequent
investor investor
Frequent
investor
Low
Medium High
Non-
investor
DIY
Advised 18-34
35-54
55+
Men
Women
In-person
outperform
robo-advisers
28%
30% 42%
51% 34%
40% 39%
30%
34%
48%
38%
31%
41% 34%
39%
Robo-advisers
charge lower
18% 13% 26%
38%
13%
25%
44%
15%
39%
27%
28%
22%
16%
25%
18%
fees
Robo-advisers
are no riskier
15% 12%
16%
29%
15%
15%
22%
13% 22%
20% 21%
20%
9% 20%
13%
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