HT Media Investment Proposition

Overall, Hindi represents second largest Ad pie across newspapers TV Media Industry Others 10% 2008-09 Projected (Rs million) Print Ad revenue Magzine 15% Dailies 85% Hindi Ad revenue Market UP / Uttaranchal 5,000 Madhya Pradesh 2,500 Others Rajasthan 3,000 27% Punjab 2,000 Delhi NCR 2,000 Bihar 1,200 Jharkhand 600 Others 700 Expected to TOTAL 17,000 grow at -25% Source FICCI PWC report 2007 English 56% Hindi 17% IHT Media 13

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