Migros Financial Performance Update
MIGROS
2 Migros is a leading operator in the organized market
with a consistent track record of market share gains...
11.5%
2.0%
Turkish Food Retail Market¹
Unorganized
69.2%
Organized
30.8%
Food Retail Sector
[~ TL 316bn]
2016 Market Share of Organized Food Retailers³
9.5%
3.2%
15.3%
8.4%
5.6%
MGD Grocery Market Share (%) ²
2
30.8%
45.4%
54.5%
Migros's Market Share in Modern Grocery Retail³
84.4%
84.1%
83.7%
78.7%
11.5%
2.0% !
7.8%
17.3%
i 2.9% i
14.4%
6.8%
9.5%
5.5% 1.1%
5.7%
13.8%
MIGROS
kipa
Player 1
Player 1
Player 2
Player 3
2015
2016
■Total FMCG Market Share
2015
2016
2015
2016
■Modern FMCG Market Share
Supermarkets
Discounters
Euromonitor
Nielsen
1 Planet Retail 2016
2 Planet Retail 2016. MGD Grocery Spend defined as sales of total grocery products (edible grocery, household & petcare, health & beauty and foodservice) from modern
grocery distribution retailers and wholesale enterprises (MGD).
3 Based on Euromonitor data (2016). Modern Grocery Retailers category and Nielsen.
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