Investor Presentaiton
STRATEGY
KONE'S STRATEGY
At KONE, our mission is to improve the flow of urban
life. We understand urbanization and help our
customers make the best of the world's cities, buildings
and public spaces. Our vision is to create the best
People Flow experience. We believe our vision can be
best achieved by working together with our customers
and partners in every step of the process.
KONE's strategic phase 2021-2024 'Sustainable success with
customers' focuses on increasing the value we create for our
customers with new intelligent solutions and on embedding
sustainability even deeper across all of our operations.
The global elevator and escalator industry is shaped by
three major megatrends: urbanization, sustainability and
technology. Against this backdrop, 'Sustainable success with
customers' addresses the needs of a digitally enabled world,
in which the ways people live, work and commute continue to
change. KONE will focus on developing smart and sustainable
solutions that adapt to future needs, together with its
customers and partners. By doing this, KONE will enable
customers' facilities to function more effectively and deliver an
improved user experience.
CLEAR FOCUS AREAS FOR SUCCESS
In order to bring clear direction to our strategy, KONE has
defined four Where to Win areas, representing the biggest
opportunities for profitable growth and differentiation:
Core products and services: matching customer
specific needs for a seamless experience through
connectivity and adaptability. All products and
services will be optimized for cost efficiency and
sustainability.
New solutions for customer value: developed and
integrated with core products and services to create
value for customers in new ways.
Smart and sustainable cities: becoming the
preferred partner for smart and sustainable city
development.
Service business in China: becoming a clear
market leader in this very fast-growing and
fragmented market.
In addition, the following Ways to Win are KONE-wide
transformation and development initiatives which will enable
us to create sustainable success with customers:
"
Empowered people: having the most capable and
engaged team of professionals who succeed in a
changing world and are able to develop with
continuous learning opportunities.
Marketing and sales renewal: creating a seamless,
unified customer experience across multiple
channels.
Lean KONE: leveraging Lean skills, practices and
leadership to eliminate waste and ensure continuous
improvement.
Digital + physical enterprise: having future-proof
technology infrastructure, building the capabilities to
use data and analytics and further developing the
efficiency and resilience of our supply chain.
KONE'S STRATEGIC AND FINANCIAL
TARGETS
We measure progress against five strategic targets:
"
Great place to work
Most loyal customers
Faster than market growth
Best financial development
Leader in sustainability
Our long-term financial targets are:
Growth: Faster than the market
Profitability: To reach an EBIT margin of 16%
Cash flow: Improved working capital rotation
3
KONE ANNUAL REVIEW 2021View entire presentation