Employee Activism: From Risk to Asset
INVESTORS CONDUCTING BROAD ANALYSIS
OF COMPANY CULTURE
Among U.S. investors who say employee empowerment is important to trust,
percent who use each to assess company culture among U.S. investors
Employee satisfaction (Glassdoor, Fishbowl)
44
Flexibility of working arrangements
Company value statements
Employee retention
43
40
40
Environmental & social activity
40
Activity on their own social media channels
40
DE&I activity
39
Communications from its leadership
39
Leadership prioritizes culture
37
Generosity of incentive programs
33
32
Posts by others on social media
Corporate image
Employee activism
31
30
88%
%
use 3 or more sources
to assess company culture
2021 Edelman Trust Barometer Special Report: Institutional Investors. Q4.1C You mentioned that a company culture which fosters employee empowerment is important for building your trust in
a company. Thinking more broadly, which of the following do you use to help determine if a company has a healthy culture? Multichoice. United States n=100
Edelman
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