Investor Presentaiton
FMN
Accelerating Investment for Topline Growth
Food and Agro-Allied Group
Top notch product innovation and customer engagement continues to boost brand experience
01
Distribution
Improved distribution and availability of
products
Established
RDCs to enhance
re-
04
Digitalization
Installed sales automation devices in
distribution vans to track performance
Increased focus on process automation
with further automation of ordering,
payment and rebates processes
distribution and penetration of our
emerging B2C categories
Rolled out distribution vans to key dealers
to drive new outlets and points of sales
reach
Support distributors to grow business scale
via trainings & seminars, negotiating
favourable terms of financing with funding
partners, etc.
02
Display
Continuous product innovation
New packaging initiatives in addition to the
enhanced re-distribution drive contributed
to +23% growth of semovita and golden
vita versus previous year
Customer reach
03
Dialogue
Active customer engagements on our
social media platforms using hashtags,
posts, etc.
Effective media campaigns with a focus
TV,
Radio and Out-of-home
on
advertising
RDC Regional Distribution Centers
FLOUR MILLS OF NIGERIA PLC | INVESTOR PRESENTATION FULL YEAR 2021
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