H1 2019 Financial Performance and Strategic Overview
Untapped international growth
Key Categories Underpenetrated Outside Core Markets
Tequila
As % of Total Spirits Retail Sales - 2018
(1)
$3.6
$51.1
$54.8
-US$511 MM
Potential market
revenue
66.0%
89.0%
99.1%
34.0%
opportunity if
penetration
increases 1%
11.0%
-0.9%
Tequila
Other Spirits
Total Spirits Retail Sales (US$ Bn)
Irish Whiskey
As % of Global Whisky Retail Sales - 2018
Jose Cuervo
Cross-leverage Platforms to Accelerate Expansion
Cuervo derived ~86% of its 2018 net sales in value from the
U.S., Canada and Mexico...
ROW
14%
Jose Cuervo
U.S., Canada &
Mexico
86%
while Bushmills brand reported ~67% coming from ROW
$70.8
95.2%
~US$708 MM
Potential market revenue
opportunity if penetration
increases 1%
BUSHMILLS
4.8%
U.S., Canada &
Mexico
33%
ROW
67%
Irish Whiskey
Other Whisky
Global Whisky Retail Sales (US$ Bn)
Marginal growth in the underlying markets represents a significant revenue potential for Cuervo
Source: IWSR 2019, Company information
BOODLES
GIN
Hangar 1
LONDON DRY
Three Olives
KRAKEN
Jose Cuervo
VODKA
Especial
Jose Cuervo
TRADICIONAL
GRAN
COLORADO WHISEE
CENTENARIO
Jose Cuervo
MAESTRO 1800 BUSHMILLS
Stranahan's
TEQUILERO
TINCUP
TEQUILA
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