H1 2019 Financial Performance and Strategic Overview slide image

H1 2019 Financial Performance and Strategic Overview

Untapped international growth Key Categories Underpenetrated Outside Core Markets Tequila As % of Total Spirits Retail Sales - 2018 (1) $3.6 $51.1 $54.8 -US$511 MM Potential market revenue 66.0% 89.0% 99.1% 34.0% opportunity if penetration increases 1% 11.0% -0.9% Tequila Other Spirits Total Spirits Retail Sales (US$ Bn) Irish Whiskey As % of Global Whisky Retail Sales - 2018 Jose Cuervo Cross-leverage Platforms to Accelerate Expansion Cuervo derived ~86% of its 2018 net sales in value from the U.S., Canada and Mexico... ROW 14% Jose Cuervo U.S., Canada & Mexico 86% while Bushmills brand reported ~67% coming from ROW $70.8 95.2% ~US$708 MM Potential market revenue opportunity if penetration increases 1% BUSHMILLS 4.8% U.S., Canada & Mexico 33% ROW 67% Irish Whiskey Other Whisky Global Whisky Retail Sales (US$ Bn) Marginal growth in the underlying markets represents a significant revenue potential for Cuervo Source: IWSR 2019, Company information BOODLES GIN Hangar 1 LONDON DRY Three Olives KRAKEN Jose Cuervo VODKA Especial Jose Cuervo TRADICIONAL GRAN COLORADO WHISEE CENTENARIO Jose Cuervo MAESTRO 1800 BUSHMILLS Stranahan's TEQUILERO TINCUP TEQUILA 13
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