Pro Forma Financials and Market Positioning

Salty Snacks Among the Best Categories in CPG 2010-2019 U.S. Retail Sales Growth (1) 4.3% 2.2% 3.7% 2.6% 2.3% 2.0% 1.8% 3.8% 3.5% 1.4% (2) Salty Snacks Total Packaged F&B Sweet Biscuits / Snack Bars Non- Alcoholic Drinks (3) Confect. Baked Goods Ice Cream and Alcoholic Drinks Frozen Beauty / Personal Care Home Care Source: Euromonitor International. Desserts Supported by Strong Consumer Trends and Category Dynamics 95% of U.S. Population Snacking At Least Once Per Day Average American Snacks 2.6x Times Per Day ☐ Category leaders compete primarily with marketing and innovation versus price Low penetration by Private Label at 5-6% and flat for the last decade ~50% of U.S Eating Occasions are Snacks ~50% of U.S. Consumers Replacing Meals With Snacks Provides exposure to faster growing distribution channels Source: IRI, the Hartman Group, and The Consumer Goods Forum. 1). Represents CAGR. 2). Defined as Euromonitor U.S. Savory Snacks category with Savory Biscuits removed. 3). Excludes dairy products. utz SM BRANDS 8

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