Investor Presentaiton
IHARA'S MISSION, VISION, BELIEFS AND
VALUES
GRI 102-16
MISSION
Contributing to the progress and competitiveness of
Brazilian agriculture.
We will have the maximum responsibility in the way
of treating them. Feeding the world while preserving
these goods is true sustainability.
VISION
With creativity and a pioneering spirit, we will make
Brazil the largest agricultural country in the world.
Always united and striving for the same goals, let us
make IHARA a first-rate company.
With confidence and cooperation, let us help each oth-
er to improve and make everyone's life stable.
BELIEFS AND VALUES¹
Our beliefs and values sustain our strategies and deci-
sions, guiding our behavior.
We are attentive and open to changes, and we will
make the necessary changes, always with the noblest
senses.
We have a reason to exist. Our Beliefs and Values
have high dimensions: Our Planet, Our Country, Our
Company and Our People, which express our desire to
serve our customers with excellence.
OUR PLANET
The world will increasingly need food. We will always
respect natural resources in the search for productiv-
ity. Everything is interconnected: Earth, Water and Air
are the greatest assets of humanity.
OUR COUNTRY
We are "owners" of this country. We believe that Brazil
is the most viable alternative to feed the world. We put
all our energy into this noble mission.
We foster creativity and innovation. We believe that
science and technology can sort out Brazil's produc-
tivity challenges.
OUR COMPANY
We believe that through ethical, humble and engaged
conduct, we can exceed and surprise the expectations
of interested parties.
Great achievements do not take place overnight; they
result from the sum of small achievements made con-
sistently, with determination and courage. What mat-
ters is to achieve sustainable results.
We share and celebrate our achievements by strength-
ening relationships and immediately seeking new
challenges.
We develop solutions for agriculture. We work to serve
farmers, as they are the reason for our existence.
We are a Research and Development company. Innovation
and strategic alliances cooperate with these objectives.
We are united as a family and we live each one for ev-
eryone. Our strategic movements are concerned with
the collective.
We respect the knowledge acquired through experi-
ence as well as the theoretical knowledge.
In any matter, our decisions are based on: loyalty, jus-
tice, courage, love and humility, in that order. We are
responsible for our company, our brand and our im-
age. We are proud of our 'IHARA Way of Being'..
OUR PEOPLE
We are IHARA because we have chosen so! We cultivate
the business owner spirit in each employee. We are re-
sponsible for our choices. Our people are our greatest
asset. Excellent people with great results and a desire
to grow are recognized and rewarded accordingly.
We dream big. We believe that human capacity is un-
limited and we always challenge ourselves.
We believe in leadership by example. We evaluate our
leaders for the quality, altruism and engagement of
their teams. We select and train people in order for
them to be better than us.
Trust is the foundation of our relationships. Our peo-
ple deliver results by acting with integrity, loyalty and
justice, respecting laws and moral principles.
We have humbleness as a principle. We value the ability
to listen, diverge and express ourselves respectfully.
We value respect. We respect people, society, laws,
the environment, diversity, that is, life in all its forms.
We look for people with initiative and creativity and
cultivate them as having a high value.
We are enthusiastic. We dedicate ourselves to working
with energy and passion, finding satisfaction and plea-
sure. As we work with pleasure, responsibilities are
naturally fulfilled.
Our people have a passion for challenges. We have the
spirit of business owners, which is reflected in our actions.
We are committed to our goals and face challenges
with joy and courage. A given mission is an accom-
plished mission.
1. Mr. Inamori's success story and Kyocera's philosophy were the basis to elaborate IHARA's Beliefs and Values..
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ABOUT IHARA
SUSTAINABILITY REPORT IHARA 2019
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