Investor Presentaiton

Affle: End to End Technology Platform India Digital Advertising Spend c.30.7% CAGR FY2020-25 Advertisers FaaS 10 patents filed DIGIXX award 2019 Digital Marketing Excellence in Technology IAMAI award 2017 - Best Big Data Tech Platform Segregates human vs non- human traffic SG:D Accredited³ ROI Technology Platform Affordable Mobile affle E-commerce Market Brands / Retail FY20 9M FY21 Shoppers E-commerce market4 c.24.0% CAGR FY2020-25 DMP >2.2bn² Connected devices reached 75.7mn Consumer Platform Business Converted Users (9MFY21) # Converted users (mn) Average CPCU1 CPCU Revenue (INR) (INRmn) 72.3 41.0 2,965 75.7 40.7 3,084 Source: Industry data basis Frost & Sullivan Report titled "Industry Insights on the Advertising and Ad Tech Market", 2021 Notes: 1. Cost per converted user (Pricing model for Affle, which is the cost paid by the advertiser); 2. For the 12 months period of January 1, 2020 to December 31, 2020 on a consolidated basis; 3. mTraction (mFaas) from Affle International Pte Ltd. is accredited under the Accreditation@SG Digital (SG:D) programme by the Info-communications Media Development Authority ("IMDA") Singapore; 4. Basis volume of transactions 4 Consumers affle

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