Investor Presentaiton

06 2013 Annual Report / Fibra Inn 2013 Annual Report / Fibra Inn 07 Competitive Strength Our competitive advantages are: a. The ability we have to identify profitable opportunities of acquisitions and develop- ment of hotels, owing to our operational expertise in the industry; and b. The great bonds we have with global brands that have facilitated our acquisitions of this type of hotels, with its inherent advantages, which are: Trade, marketing and sales platforms that promote and manage ef- ficient sales of hotel rooms. Loyalty programs The technological tools they provide to maximize sales, and The regular inspection of hotel facilities to ensure they are al- ways in mint condition Our pursuit of constant improvement • We believe in our solid foundations. Each day we strive to have the best communication possible with the market. • • As REITs, we have a great responsibility, because we are a sector that is relatively new in Mexico; and we believe the market expects transparency to build credibility into our sector. Fibra Inn works day in and day out to generate this trust. In regards to our operations, we seek out efficiencies and strive to maintain high performance brands and concepts. To us, day to day operations are crucial. Therefore, we have created solid relation- ships with our third party operators and our employees. Luanvenido a monterrey 戰封 Hampton Inn by HiltonⓇ Monterrey Galerías-Obispado HLTON HHONC Sana satc azabeth an Hampton Inn by HiltonⓇ Querétaro

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