Investor Presentaiton
UNDERSTANDING CSR
General overview of CSR and CSR in the Brazilian context
MVO
NEDERLAND
CSR STRATEGIES
Opportunities
Risks
Growth, innovation
&
shared value
Trend #3: towards new business models
Reduction in costs
&
efficiency
Trend #2: growing CSR demand in the market
Risk management
&t
compliance
Trend #1: increasing legislation
Ambition
Figure 1: The continuum of possible CSR strategies, source: MVO Nederland
Corporate Social Responsibility (CSR) refers to the strategic focus of core
business activities on long-term value creation in the three dimensions of
People, Planet and Profit, combined with the willingness to get into dialogue
with society and stakeholders'. By having a CSR strategy in place, a
company or organisation is well prepared for the future and acts in line
with current guidelines on responsible business.
Transparency and involvement of stakeholders are crucial elements in
developing a CSR strategy. By involving business partners, clients, suppliers,
but also employees, the neighbouring community and other relevant
stakeholders in this process, a company can prepare itself for (future) societal
challenges as well. CSR goes beyond corporate philanthropy and charity and
also goes beyond complying with laws and regulations.
There is not one single approach to CSR. Themes and issues differ per country,
sector and enterprise. CSR is a process and therefore never "finished".
Ambitions should be adapted over time, as the business context and the societal
context are continuously subject to change, for example with regards to climate
change and the impacts on local circumstances.
Normative framework
The OECD Guidelines2 are often seen as the 'normative framework' for
international CSR. These guidelines are the result of consultations with the
business community, labour unions and civil society organisations. The
government of the Netherlands expects Dutch companies investing and
1 SER, Dutch Social Economic Council
2 In Dutch: www.oesorichtlijnen.nl
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