Arla Foods Annual Report 2020
Management Review Our Strategy Our Brands and Commercial Segments Our Responsibility Our Governance
RISK AND COMPLIANCE
MANAGEMENT (CONTINUED)
Our Performance Review
Our Consolidated Financial Statements
Our Consolidated Environmental, Social and Governance Data
Risk Owner
Mitigation
TYPES OF RISK
STRATEGIC: risks arising from external or internal trends or events that may
have material impact on the realisation of our strategic objectives
OPERATIONAL: risks that may compromise the execution of business functions
FINANCIAL: risks that may cause unexpected volatility in milk price,
net sales, margins or market shares
LEGAL AND REGULATORY: risks related to legal or regulatory developments
that may have material impact on our realisation of business objectives
IMPACT
We differentiate risks within each major category by their potential impact. Impact indicates the level
of monetary and/or reputational loss. In this report, we focus on critical and major risks, but in our
internal risk management we also track and mitigate risks below these materiality levels.
Major: Long term impairment of market position and/or national media coverage resulting
in damage to brands/image and/or monetary loss 10-50 EURm.
Critical: Permanent reduction of brand value and/or extensive international media
coverage damaging the image of Arla and/or monetary loss in excess of 50 EURm.
Likelihood: When we talk about the movement of risk, we refer to change in the likelihood
of the risk materialising, considering the mitigation activities and controls lowering that likelihood.
Strategic risks
Negative consequence of Brexit
The UK is a significant market for Arla, accounting
for 26 per cent of sales. The Free Trade Agreement
between the UK and the EU was welcomed, however,
the non-tariff barriers within the deal will create
friction resulting in additional complexity and cost.
: Peter Giortz-Carlsen, Chief Commercial Officer
: Since the Brexit vote in 2016, we have
developed detailed scenario and mitigation action
plans, and we have continuously been mapping
potential impacts of various outcomes of the Brexit
negotiations. Looking into 2021, despite the Free
Trade Agreement, Brexit is placed as a mission
critical project on our business plan, and we are
well prepared to handle the impacts of Brexit on
our UK business. To read more go to page 20.
Impact:
2020 movement:
Political instability and economic
turmoil (Covid-19 impact)
Political instability across the countries where Arla
operates is a major risk with potential of significantly
affecting our sales and profitability. Political
uncertainty impacts exchange rates, interest rates,
international trade relationships, the 'free'
movement of goods and services, production, etc.
: Peder Tuborgh, Chief Executive Officer
: During 2020, political uncertainty impacted
our business in multiple places from Lebanon in
the Middle East, over Sub-Saharan Africa to South
East Asia and most recently Brexit in Europe. With
our broad international footprint and agile supply
chain, our organisation is set up to deal with
uncertainty, and we can use our resilience and agility
to face the challenges. On a global scale, Covid-19
has also increased the uncertainty with regard to
the economic outlook, but as a global company we
have plans in place to act in various scenarios.
Impact:
2020 movement: New
Transformation of consumer
preferences (Covid-19 impact)
An example of the changing consumer preferences
is the increased demand for more sustainable
products. Recent studies show that 35 per cent of
global consumers are willing to trade up for a more
sustainable product. This is a great opportunity, but
also a great risk due to today's significant GHG
emissions in dairy production, which potentially
could lead consumers towards dairy alternatives.
: Hanne Søndergaard, Chief Marketing Officer
: As part of our 'Stronger Planet - Stronger
People' sustainability strategy, we continuously
work to develop more sustainable packaging and
products. In 2021, we plan to step up our health
and sustainability proposition through big plays
for the Arla Brand while accelerating our communi-
cation to consumers regarding the many steps that
we take on our sustainability journey. We will also
continue to develop products that fit consumers'
demand for value offering. Read more in our
Responsibility Report.
Impact:
2020 movement: Stable
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