Investor Presentation April 2022
...While Providing Products for the Entire Enthusiast Build
Performance enthusiasts can spend upwards of $7,000 on Holley products over the course of a multi-year project...
Classic Vehicles
Modern
Vehicles
Trucks
Race Vehicles
Electronics
MSD
Exhaust
Fuel / Intake
HOOKER
Holley
Holley EFI
Electronic
Tuning
~$700
Ignition Kit
DIABLOSPORT
~$1,000
Exhaust System
~$450
Carburetor
Exhaust
Air Intake
HAHU U TUHH SYS
HOOKER
BLACKHEART
~$600
Engine Tuner
Electronic Tuning/
Digital Instrumentation
EDGE
Exhaust
~$2,000
Exhaust System
HOOKER.
BLACKHEART
~$300-$600
Tuning Device
~$600-$2,000
Exhaust System
EFI and
Fuel Pump
Holley EFI
Headers
HOOKER
BLACKHEART
åè
~$500-$5,000
Electronics
Systems
~$750-$2,000
Racing Headers
Brakes
~$2,500
EFI Kit
Holicy INTECH
~$250
Cold Air Intake
BAERE
Expansive product
offering at varying price
points enables unique
enthusiast journeys
Platform approach to
vehicles and continuous
new product development
provides multiple
enthusiast touchpoints
~$3,600
Front Brake Systems
Forced Induction
or Nos
SON
WEIAND
~$500-$8,000
NOS
Each Holley acquisition
compounds touchpoint
opportunities through
greater category depth or
TAM expansion
...with Holley's iconic brands and extensive product offerings enabling the enthusiast's journey and fostering customer loyalty
Note: Classics defined as 25-years old and older, modern vehicles are less than 25-years old. Illustrative customer journey based on select Holley product offerings.
Source: Company site.
Holley
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