Bakkt Digital Assets Presentation
Multiple Sources of Revenue
Bakkt has a diverse revenue generation model that can monetize transactions through multiple
revenue streams
Payments
Trading
Merchant Discount Rates
Contract Value Spread
Spread
Transaction Fees
Conversion
Transaction Fees
Spread
Transaction Fees
P2P
Subscription Fees
Transaction Examples
Credit
Card
Points
Airline
Miles
Hotel
Loyalty
Consumer uses $1,000 of Cash
Converts $1,000 of Bitcoin back into Cash
Points
Convert into $1,000 of Cash (1)
Invests in Bitcoin
In order to purchase a TV from Best Buy
Consumer purchases TV for $1,000 through
Best Buy's page on the Bakkt app
a.
Bakkt earns 2% per transaction fee as
a.
revenue
Bakkt earns 2% spread on each Bitcoin
trade(2)
a.
Bakkt earns 2% spread once again on the
Bitcoin trade (2)
a.
Bakkt earns 0.5% merchant discount rate = $5
b.
b.
Revenue booked as $20, all of which flows to
Revenue Less Transaction-Based Expenses
b.
Revenue booked as $1,000, flowing through
to $20 of Revenue Less Transaction-Based
Expenses (2)
b.
C.
Consumer has $980 of cash to transact at
Revenue booked as $1,000, flowing through
to $20 of Revenue Less Transaction-Based
Expenses (2)
Leaves margin to invest in consumer
engagement
C.
their discretion within the app, or withdraw
in cash
C.
Consumer has $988 of Bitcoin (3)
C.
Consumer has $988 in cash (3) (4)
d.
Revenue booked as $5, all of which flows to
Revenue Less Transaction-Based Expenses
Consumer pays $1,000 for TV
d. Conversion assumptions may be dependent
upon the consumers' status (i.e. Silver vs.
Platinum, in case of Delta)
(1)
bakkt 2
Note: Revenue descriptions are consistent with the accounting for revenue outlined on slide 28.
Conversion rate from loyalty to cash subject to partner terms.
(3)
Bakkt anticipates earning 1.25% of spread revenue from each party on a bilateral Bitcoin transaction (i.e., 2.50% of total spread revenue from the buyer and seller). Management projections assume an average 2.0% total
revenue spread to reflect the potential variability of spread income and capture any potential unilateral transactions.
Assumes 1.25% of spread revenue earned from either the buyer or seller.
(4)
Any gains from Bitcoin investing subject to tax withholding.
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