GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

100% Generally GAP Accepted Practices USC Annenberg Organization and Reporting: Dotted Reporting Lines 80% 60% 43% 40% 31% 31% 35% 20% 0% CEO/President 39 Operations Finance Marketing HR 23% 27% 28% Strategic Communication and Public Relations Center Sales Legal Investor Relations Strategic Planning Region Operating Unit 27% 27% 29% 31%

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