Becle Company Presentation
Becle: A Leading Global Spirits Company and Undisputed Leader
in Tequila Worldwide
Jose Cuervo
Becle Today
Undisputed leader in tequila globally, ~29%
market share(1)
#3 in high growth Irish Whiskey category (1)
with Bushmills, Sexton and Proper No. Twelve
2021 revenues grew 12.5% while peers
increased 8.2%
(2)
Comprehensive portfolio of over 30 brands
distributed in more than 85 countries
Strong geographic diversification with
significant exposure to the U.S. and Canada, the
world's largest spirits market (3)
Conservative leverage profile, remaining one of
the strongest among peers
Diversified Product Portfolio with Over 30 Brands
Exposure to the Right
Geographies...
Net Sales Value Breakdown in 2021
ROW
14%
With the Right High-Growth
Categories
2021 Key Figures
25.5MM
of 9 Liter Cases Sold
Net Sales Value Breakdown in 2021
RTDs
Non-Alcoholic
Tequila
& Other
11%
3%
Mexico 21%
22%
65%
Non-
Tequila
64%
U.S. and
Canada
Largest Spirits Market (3)
L_
Fastest Growing Spirits Category in the
US (4) and the Second in the World
Curre
Cuervo
180 180
BUSHNELLS
PENDLE
BOODLES
GIN
CREVENTE
LODGE DET
1,915 MM
Net Sales (US$) (5)
386 MM
EBITDA (US$) (5)
2.3x
Total Debt / EBITDA
0.7x
Net Debt/ EBITDA
9.0 Bn
Market Cap (6) (US$) (5)
Public Company
Notes:
1. Based on 2020 IWSR Drinks Analysis total volume
2. Simple average of annual revenues growth of Constellation Brands, Diageo, Brown Forman,
Heineken and Pernod Ricard
3. Excluding China, according to IWSR Drinks Analysis
4. Excluding categories with less than 30 MM cases sold in 2020 globally and less than 20 MM in the
U.S.
5. FX: Ps$ 20.5835 = US$
6. Mkt. Cap. as of December 31, 2021.
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