Investor Presentaiton
Telecom Italia Conference Call
2010 Results & Plan Update
Mobile Business
MIn, %
Market
Share(2)
Mobile Customers(1)
16.0
16.3
15.3
14.9
14.5
12.6
10.7
31.6%
31.8%
30.6% 30.8% 30.9%
29.4%
28.3%
2007
2008
2009
1Q10
2Q10
3Q10
4Q10
KPI's
2010 Highlights
‣ 46% of estimated 2010 market net adds ; 1.2%
market share increase YoY
▸ Over 50% market share of smartphones sales
‣ 9% ARPU growth YoY
▸ 3G devices approaching 10% of base
▸ VAS reaching 40% of service revenues (46% increase
YoY)
▸ High 30/70 postpaid-prepaid mix
Service Revenues & VAS(1)(3)
Pesos, in billion
$ 44
$ 41
$ 41
$ 39
222
85
91
103
125
101
102
8.5
+24%
+17%
6.8
+23% 5.8
4.8
5.1
+13%
4.5
4.1
+10%
299
3.5
+18%
2007
2008
2009
2010
MOU
SMS
ARPU (pesos)
TELECOM
ITALIA
FRANCO BERTONE
+46%
3.4
+36%
1.3
1.7
+34%
2.3
2007
2008
VAS revenues
2009
2010
Non-VAS revenues
VAS includes: SMS, MMS, SMS revenue sharing, Contents, Mobile internet & others
Figures are in Argentinean GAAP, with no material difference
in terms of growth under IFRS for 2009 and 2010.
(1) Argentinean Operation only
(2) Estimated, data not available for 4Q10
(3) Net of Intercompany
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