Investor Presentation
8
Brand Performance
Magic Moments Vodka
•
Magic Moments Verve in a new premium canister packaging
.
•
VERVE
Marketing campaign with Bollywood stars Kartik Aryan and Jacqueline Fernandez
Continues to gain market share with Magic Moments now accounting for ~60% of the overall vodka market share and Verve
accounting for 20% market share of the premium vodka category
8PM Premium Black Whisky
•
A premium variant of 8PM whisky
•
Strong initial traction and consumer response
8
•
Currently available in 14 states
PM
•
Signed endorsement deal with Bollywood youth icon, Tiger Shroff
Investor Presentation | November 2020
A&SP accounts for 6.2% of IMFL Revenues in YTD FY2021 (7.1% in FY2020)
Radico
RADICO KILAITAN LTD.
24View entire presentation