Reimagining Growth with Resilience

Bancassurance powered by innovation, technology and people Product proposition Comprehensive product suite across par, non-par, term, annuity, ULIP Partner experience & engagement Tech integration & analytics Seamless operations Capability building & resourcing solution for generating illustration Straight through processing lead to conversion Learning on the go: mobile nuggets for skill enhancement Defined One stop engagement InstaPlan metrics Insta Quote measured digitally Combo insurance products Innovative term CSR Joint CSR1 initiatives that CORPORATE INSTAInsure strengthen PASA¹ using analytics relationships products limited pay, RoP1 and Dedicated HNI¹ cell Cloud riders Cloud based customer Telephony calling solution for sales Pre-conversi Wenfication via Chat Digital sales verification via WhatsApp chat, video app or calling Reducing need of physical presence by digitization through WISE² & Non Assisted PCVC³ Comprehensive engagement and YUNite training programs for sales teams Structured rewards and recognition program Mass distribution - products POS¹ & Saral plans Virtual instA assistant for sales & service teams Profitable distribution Diversified growth mix innovation leading Market- Quality of Reimagining Board and insurance management POS: Point of Sales; PASA: Pre-approved Sum Assured; RoP: Return of Premium; HNI: High Networth Individual; CSR: Corporate Social Responsibility WISE: Frontline digital tool, enables virtual onboarding of customers in the presence of a HDFC Life representative 3. PCVC: Pre Conversion Verification Call HDFC Life 1. 2. 13

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